It recently brought gold medalist swimmer Michael Phelps back to China for the first time since the Beijing Olympics to do a widely aired TV spot for Japanese carmaker Mazda.

Just last week, the World Trade Organization ruled that China might soon have to end state-control of film imports, which could hurt DMGs partner, the state-run heavyweight China Film Group as more distributors get into the game.

Crazy Stone was a low-budget boxoffice comedy that earned about 3 million in China in 2006, launching the directors career.

He also touted an understanding of both shortform advertising storytelling and the longform sensibility needed to make movies.

Finally, he said, CFG liked DMG because of its business connections, or, in Chinese, its guanxi.

Until it actually hits screens here, industry observers familiar with often opaque operations at the Film Bureau, say DMGs claim means little.

The Hollywood Reporter, LLC is a subsidiary of Prometheus Global Media, LLC.

This contract gives DMG the exclusive right to operate digital advertising (in trains and station platforms) for all 13 lines in the Shanghai Metro system for the next five years.

DMG currently reaches a daily subway audience of 4.3 million passengers in Shanghai which is expected to grow to 9 million by 2013.

By partnering with DMG, we will deliver a better experience for passengers and a superior platform for advertisers.

Since Tier 1 cities account for more than 60 of advertising spending in China, the importance of Shanghai in any digital network is clear.

Shanghai is Chinas most populous city with nearly 19 million people.

According to the Metro TV Audience Measurement Report by Nielsen in June 2008, advertisers would need to spend 4.5 times more on TV (based on 2008s rate) than on DMG to reach an equivalent audience.

This solidifies DMGs position as the biggest operator of subway digital media in China.

By comparison, DMGs nearest competitor operates 11 subway lines and reaches 5.7 million passengers a day.

In the critical cities of Beijing and Shanghai, DMG will operate 17 lines and currently reaches 7.8 million passengers a day while its nearest competitor covers 5 lines and reaches 2.3 million passengers a day.

Combining its subway and bus shelter networks, DMG will reach more than 14.1 million passengers just in Shanghai (nearly 80 of the citys entire population) by 2010.

In that year, the World Expo is expected to attract 70 million tourists over a six month period.

This is a game-changing opportunity for DMG, said Ren Riley, general partner of Oak and a director of DMG.

With this additional capital infusion, DMG will continue to aggressively drive its leading market position and help shape the industrys exciting future.

DMG is headquartered in Shanghai, with its RD activities based in Beijing.

DMG group companies include Beijing Eastlong Technology Development Company Limited, Beijing Eastlong Advertising Company Limited and six DMG operating subsidiaries.

Dmg Beijing